In this fearless guide...

Introduction

The Courageous Marketer – A guide for the fearless

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Above all be remembered

In marketing, visibility is just the beginning; ensuring recall is the true game-changer.

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Take greater responsibility for your company's revenues

Learn how marketing leaders need to elevate their roles to senior management and adopt economic expertise to drive company revenues.

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Recruit wisely

The courageous marketer understands that the right talent can be the difference between stagnation and success.

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Sales & marketing need to work better together

A courageous marketer works towards forging a stronger bond between sales and marketing.

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Invest smart to win market share

Marketing leaders employ intelligent investment strategies to drive growth and outshine the competition.

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