01

DEFINING ABM

What is ABM and when is it relevant?

02

SHIFTING MINDSETS

From “Who’s interested in my products?” to “Whom should we sell to?”

03

THE THREE PILLARS

The fundamental framework that ABM must be based.

04

THE ROI OF ABM

ABM delivers the highest return on investment of any B2B strategy

05

THE KEY BENEFICIARIES

Who benefits from an ABM strategy

06

FIVE STEPS TO GET STARTED WITH ABM

Begin with a pilot program with these simple steps.

07

PRACTITIONER VIEWPOINT

A few words from our own expert

08

FOR THE LONG TERM

ABM is not a sprint, it's a relay marathon