What people are saying about ABM

45%

increase in click-through rates from advertising

Gartner, 2019, Tech Go-to- Market: Plan, Build and Manage a Successful Account-Based Marketing Program


73%

of B2B marketers have already implemented or are planning to implement ABM in the next 12-24 months

ITSMA and ABM Leadership Alliance Account Based Marketing Benchmarking Survey, July 2017


25%

higher win rates

Gartner, 2019, Tech Go-to- Market: Plan, Build and Manage a Successful Account-Based Marketing Program


80%

of organizations are planning to purchase new solutions in four or more ABM technology categories in 2018, driving a 28% increase in ABM technology investments

ITSMA and ABM Leadership Alliance Account Based Marketing Benchmarking Survey, July 2017


70%

increase in opportunities created

Gartner, 2019, Tech Go-to- Market: Plan, Build and Manage a Successful Account-Based Marketing Program


40%

Marketers doing ABM are 40% more likely to report alignment with their sales team compared to marketers not doing ABM.

Bizible's State of Pipeline Marketing Report 2016