What people are saying about ABM
45%
increase in click-through rates from advertising
Gartner, 2019, Tech Go-to- Market: Plan, Build and Manage a Successful Account-Based Marketing Program
73%
of B2B marketers have already implemented or are planning to implement ABM in the next 12-24 months
ITSMA and ABM Leadership Alliance Account Based Marketing Benchmarking Survey, July 2017
25%
higher win rates
Gartner, 2019, Tech Go-to- Market: Plan, Build and Manage a Successful Account-Based Marketing Program
80%
of organizations are planning to purchase new solutions in four or more ABM technology categories in 2018, driving a 28% increase in ABM technology investments
ITSMA and ABM Leadership Alliance Account Based Marketing Benchmarking Survey, July 2017
70%
increase in opportunities created
Gartner, 2019, Tech Go-to- Market: Plan, Build and Manage a Successful Account-Based Marketing Program
40%
Marketers doing ABM are 40% more likely to report alignment with their sales team compared to marketers not doing ABM.
Bizible's State of Pipeline Marketing Report 2016