HOW WE'RE TRANSFORMING OUR INDUSTRY
A new model requires a new approach, one that is agile enough to meet the needs of any client, in any country with any B2B marketing need.
A different global agency model
We stopped designating BBN as a ‘network’ in 2015 and called ourselves the world’s B2B agency instead. Since then there has been a slow but steady progressive change in BBN, a change that has delivered measurable results and given us the proof of principle that our planning and strategy is working. Of course, these few well-crafted words are only part of the story, but without a doubt, they have been a significant catalyst to positive change.
The world’s B2B agency is far more than a means of promoting BBN, it is the guiding mantra to our journey. It is our vision for what BBN and its partner agencies can become.
BBN | Agency X isn’t just a product or a model. It’s a completely fresh agency concept designed to put the client (you) at the heart of every decision. We’re rethinking how an agency works by tailoring ourselves around your unique business goals. No templates. No off-the-shelf packages. Just an unwavering focus on your success.
For years, global B2B marketing forced clients to pick: strategic depth or tactical scale? At BBN, we say, “Why not both?” We challenge the idea that expanding worldwide means watering down creativity, fragmenting strategy, or sacrificing ROI. Instead, with BBN | Agency X , we combine global reach with razor-sharp B2B expertise for truly borderless impact.
We construct precisely the right team for our client's unique challenges-across any market, in any language, at any scale. We tap into our global resources of more than 1,250 specialists in 28+ countries, drawing on decades of B2B experience in brand, advertising, creative, technology, and analytics. We align the right expertise to your specific needs, so you get the perfect balance of strategy, creativity, execution, and proven results.
We couldn’t deliver that one-agency experience without rigorous processes and methodologies, so we’ve spent the last 20 years evolving and perfecting BBN Navigator, our integrated B2B marketing toolset, adopted whole or in part by all partners. It allows us to offer marketers a genuinely joined-up approach. And it helps us, internally, to deliver a tried, tested and definitive approach to local and international B2B marketing. It’s a methodology that is cultivated from years of experience and the collective intelligence of some of the top B2B minds in the world.
BBN Navigator clearly expresses WHAT we do and HOW we do it. For the WHAT, the four core offerings are Brand, Creative, Martech and Communications. All are at the heart and soul of what we do and what clients need. For the HOW, the five key aspects apply to all of the core offerings: discovery, strategy, idea, activation and optimisation. So, each core offering is delivered with the same differentiated rigour and passion. And the continuity of approach ensures integration and synergy. It’s clear, simple and proven to be effective. Just what you’d expect from the world’s B2B agency.
BBN Navigator
What we do and how we do it
"As well as the knowledge sharing that occurs between BBN agencies, a key benefit for True has been the ability to scale our resources whenever we need to. BBN Navigator has not only given us the finest B2B marketing methodologies to take to clients, but it also serves as a platform for cross-border collaboration that has transformed our agency’s resources and expertise. If we need access to a specialist skill that we do not have in-house, we know we can find it within BBN"
- Richard Parsons, Co-Founder, True, UK