Peter Field

Author, Public Speaker & Consultant

Peter spent 15 years as a strategic planner in advertising and has been a marketing consultant for the last 25 years. Effectiveness case study analysis underpins much of his work, which includes a number of important authored and co-authored marketing and advertising texts: Marketing in the Era of Accountability, Brand Immortality, The Long & The Short of it, Advertising in a Downturn, The Link Between Creativity and Effectiveness, Media in Focus, Selling Creativity Short, Why aren’t we doing this?, Effectiveness in Context, The Crisis in Creative Effectiveness and chapters in Eat Your Greens, The Effectiveness Code and the Sage Handbook of Advertising.

His most recent works include: The 5 Principles of Growth in B2B Marketing (2019, in collaboration with Les Binet), Advertising in Recession – Long, Short or Dark? (2020), Winning or Losing in a Recession, To ESOV and Beyond, and The Alchemy of Effectiveness (2020 & 2021, with Rob Brittain).

Peter has a global reputation as an effectiveness expert and communicator and speaks and consults on this topic regularly around the world.

Dr Christine Bailey

Chief Marketing Officer | PassFort

Dr. Christine Bailey is CMO of PassFort, a SaaS RegTech provider whose platform automates financial crime and compliance processes. Christine has spent her career in B2B Tech/FinTech marketing roles, leading European marketing functions for Hewlett-Packard and Cisco Systems as well as for pre-IPO companies.

Prior to joining PassFort she was Managing Director, SMB UK, at Valitor, a European payment solutions company. A respected thought leader and public speaker with two TEDx Talks, Christine recently appeared in Onalytica’s ‘Who’s Who in FinTech’ guide. She is a published author of “Customer Insight Strategies: How to understand your audience and create remarkable marketing” and contributing author of The PAYTECH book. She has a doctorate (DBA) in customer insight and is on the advisory board of EWPN (European Women in Payments Network).

Mark Choueke

Marketing Director | MentionMe

Mark is marketing director at customer referral specialist Mention-Me and author of international bestselling book, ‘Boring2Brave: The bravery-as-a-strategy mindset transforming B2B marketing’.

During a 20-year B2B marketing career, Mark has been the ‘media’, the ‘agency’ and the ‘brand’; and was co-founder of successful B2B marketing agency Rebeltech. Previously editor of Marketing Week magazine and earlier, B2B marketing titles Precision Marketing and Data Strategy, Mark has since worked directly or consulted for more than 50 B2B technology companies globally, spanning retail, e-commerce, martech, adtech, fintech and travel.

Mark is known throughout the industry for building inspiring relationships and empowering people across teams, departments and organisations. His most valuable asset though is his ability to turn transformative communications, stories, creativity and content into valuable commercial assets.

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