SALES & MARKETING

ABM is B2B Marketing


How do you build trust and confidence between sales and marketing while generating new leads and retaining existing clients?

This discussion was recorded in January 2021

The debators


ANOL BHATACHARYA

BBN SINGAPORE - GetIT

CEO

Anol, founder and CEO of GetIT, is an experienced B2B marketing consultant for IT and telco clients, including Cisco Systems Inc and Lenovo DCG.

He is a regular columnist on the topic of B2B marketing in various print and online newspapers, such as Business Times, Marketing Interactive and Asia One. Anol has been a keynote speaker at some of the marketing industry’s major conferences across the world including BMA (Chicago), Click Asia Summit (Mumbai), AdTech (Singapore), SES (Hong Kong, Singapore) and eConsultancy Workshops.


ERIK ESKEDEL

EQOLOGY, Oslo, Norway

Head Of Marketing & Communication

Erik is currently responsible for marketing, communication, and technology in the Network Marketing Company Eqology. Working every day to transform a face to face business into a digital-driven business.

He previously worked with our partner BBN Norway helping companies utilize their digital channels to reach out to the right people at the right time.

Erik is also a regular public speaker on topics like customer relations, digital strategies, inbound marketing, content marketing, and Social Media.

If you want to learn more about Account-Based Marketing then reach out to Anol