Outsourcing Vs Insourcing

BBN Norway and BBN Switzerland discuss some recent experiences where clients have looked to new models to manage their marketing resources.

This discussion was recorded in November 2020

The debators



Managing Director

Originally from the UK, Rich has been based in Geneva for the last 15 years. He started his career in Brand Management with P&G before moving to the agency side where he set up the Swiss office for a UK based shopper marketing agency.

He founded INL in Geneva 2005 with his Creative Director Gary Wilkinson. Since then they have opened offices in the UK and Singapore. Rich works with a number of international clients including Givaudan, Medtronic, Nestle, P&G, Dentsply Sirona and SICPA.



Managing Director

Andreas has close to 20 years of experience working with PR, marketing, and management across EMEA. He is the founder and Managing Director of Iteo and previously served as Managing Director Nordics for Text 100.

Andreas is specialized in verticals such as energy, building and construction, and technology. He has serviced leading brands such as Dell EMC, IBM, Schneider Electric, Eaton, Emirates, Telenor, DNV GL, Intel, SAP, Icopal and Xerox.

If you want to learn more about insourcing or outsourcing your marketing, then reach out to either Rich or Andreas