BRANDING

The Vital Role of Brand in Mergers & Acquisitions

Peter and Gabi discuss their experience in helping businesses navigate the process of aligning disparate brands and cultures under a unified corporate vision, bringing a whole new element to pre-deal due diligence and post-deal implementation.

This discussion was recorded in October 2020

The debators

PETER LYALL

BBN UK - Fifth Ring

Group Director of strategy

One of several in the senior BBN team that combines the professional and academic, Peter has advised Boards all around the world on significant positioning and branding rethinks. These global clients have often been in the upstream oil & gas sector, but he has also worked extensively in professional services and other parts of the energy industry.

His experiences in the field have complimented his teaching and research work. Building on his award-winning MBA and recent MSc, Peter is currently conducting extensive doctoral research on the giving and receiving of branding advice.

Peter is Group Strategy Director at BBN's Executive Partner, Fifth Ring, and has been a BBN Executive Board member for 2 years. He is also a Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (FRSA).

GABI ARMSTRONG

BBN CANADA - tag enterprise

Executive Vice President

A skilled brand marketer and new business development lead, Gabi has a keen passion for connecting desired target audiences with the right brands and companies. With over 20 years of client service, leading accounts from national tier-one brands to a variety of smaller and entrepreneurial businesses has given Gabi a breadth of experience and connections she's proud of.

Gabi has worked with some extraordinary people and worked with brands big and small to deliver brand and campaign solutions that have delivered bottom-line ROI, always with a firm belief that consumers connect with brands, not products.

In business, trust, above all, must be mutual and nurtured and Gabi knows that honesty and a genuine interest in people and their business have, and will continue to, fuel her passion for the marketing and advertising industry.

If you want to learn more about how brand can affect mergers & acquisitions,

then reach out to either Peter or Gabi