BRANDING
The Vital Role of Brand in Mergers & Acquisitions
Peter and Gabi discuss their experience in helping businesses navigate the process of aligning disparate brands and cultures under a unified corporate vision, bringing a whole new element to pre-deal due diligence and post-deal implementation.
This discussion was recorded in October 2020
The debators

PETER LYALL
BBN UK - Fifth Ring
Group Director of strategy
One of several in the senior BBN team that combines the professional and academic, Peter has advised Boards all around the world on significant positioning and branding rethinks. These global clients have often been in the upstream oil & gas sector, but he has also worked extensively in professional services and other parts of the energy industry.
His experiences in the field have complimented his teaching and research work. Building on his award-winning MBA and recent MSc, Peter is currently conducting extensive doctoral research on the giving and receiving of branding advice.
Peter is Group Strategy Director at BBN's Executive Partner, Fifth Ring, and has been a BBN Executive Board member for 2 years. He is also a Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (FRSA).
