The ROI of ABM
Reduces resource waste ABM is so targeted that it allows marketers to focus resources efficiently. In fact, you can run marketing programs that specifically resonate with your targeted accounts and their buying influencers.
Personalizes and optimizes content Your goal with ABM is to resonate with your targeted accounts and their buying influencers. Targeted account personas are more likely to engage with content specifically geared to them, their business, and their stage in the buyer journey.
Pushes attributed revenue With strategic ABM, your teams can understand how their account-centric efforts across channels truly affect sales.
target account metrics to analyze the effectiveness of your email, ad, web, or event campaigns.
Smoothens sales orientation ABM shifts the mindset of the marketing team to be more like the sales team in that they will have accounts. This mental shift is crucial to efficiently aligning sales and marketing teams on the ABM strategy and goals.
Improves buyer experiences The buyer experience is improved through personalized content across all channels and across time. No matter what stage the persona is at in the buying process, your content perpetuates their trust and loyalty over time.
ABM DELIVERS THE HIGHEST RETURN ON INVESTMENT OF ANY B2B MARKETING STRATEGY OR TACTIC. PERIOD.
ITSMA, Account-Based Marketing Survey